Mobil Super Moto launches a digital action to demystify the lubricant universe

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Mobil Super Moto launches a digital action to demystify the lubricant universe

 

Carrying a series of initiatives in the digital universe this year, the brand Mobil Super Moto™ launches on YouTube the series “Arena Extrema" (Extreme Arena), a production that unmasks the main myths on lubricant. Online, the video shows how the lubricant performance is important under extreme conditions, as excessive load, extreme temperatures, acceleration, and breaking, in other words, different situations that demand maximum power. Check out: http://bit.ly/2zcaoix

 

To bring even more excitement to this production, the brand has chosen four consumers from Mobil Super Moto page on Facebook and invited them to watch in loco and live this experience that included the ascent on a ramp of five meters height and more than 12 meters in length.

 

Consumers were selected based on the comments they made on Mobil Super Moto page that pointed to which myths would be unraveled. “We searched for consumers who were skeptical on the advantages that a good lubricant, as Super Mobile Authentic Motion, can offer to the motorcycle. In such a way, they could see these myths being overturned throughout the action, that counted on a professional rider riding a conventional motorcycle, a CG Titan 160cc”, explains Roberta Maia, marketing manager of Mobil Super Moto.

 

“During the recording, we have filmed the reactions and comments of the participants, who were surprised by the tests. The next step is to release the results and show the benefits that a quality lubricant offers to motorcycles in the most different conditions”, completes the manager.

 

Known worldwide for its leadership in maximum performance automobile lubricants, the brand represents the best in the market. According to Roberta, apart from bringing state-of-the-art products, Mobil Super Moto wants to help consumers to make the best choices for their bikes, using social media to give information, answer questions, demystifying myths on lubricants, for example, the Extreme Arena.

 

Moreover, it is a priority for the brand to create a greater affinity with the lubricant consumers. "To push Mobil Super Moto visibility we also returned to invest in media this year, highlighting its credibility in the market and the trust of the major automakers in the country," concludes the Executive. Currently, more than 80% of motorcycles produced in the Brazilian market leave the factory with Mobil Super Moto technology.

 

 

Check out the videos of Mobil Super Moto on the YouTube channel:

https://www.youtube.com/cosanmobil


 

About Mobil

Mobil, a reference in engine lubricants, is the absolute leader of the motorcycle segment in Brazil. In the country for over 100 years, Mobil was responsible for launching the first oil for motorcycles and, since then, has become a synonymous of innovation, high technology and performance. Currently, more than 80% of motorcycles produced in the Brazilian market leave the factory with Mobil Super Moto technology. Its products have the innovations that protect and enhance vehicles performance, and receive the endorsement of the major manufacturers, being recommended by them to a universe of almost 20 million motorcycles. For more information: http://mobil.moovelub.com/pt-br/veiculos/moto

 

Follow Mobil

Facebook: https://www.facebook.com/MobilSuperMoto/

Twitter: www.twitter.com/cosan_mobil

Instagram: Mobilbrasil

Press Information - Loures Consultoria:
Adriana Gemignani - adriana.gemignani@louresconsultoria.com.br – (11) 3897-5930

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