Mobil reinforces the presence of its lubricants in several segments


Mobil reinforces the presence of its lubricants in several segments

The new brand positioning reveals that Mobil is already part of Brazilian people routine, and it is in places they would not imagine


São Paulo, November 5th - The slogan "If it moves, it has Mobil” and the new brand positioning of the lubricating oil brand are being launched today all over the country. The campaign highlights the presence of Mobil lubricants technology in places less likely, since Pão de Açúcar Mountain cable car to rockets. "The new brand positioning aims to disseminate the presence, performance and technology of our products through a complete plan of marketing and sales actions," explains Roberta Maia, company marketing manager.


Over the last years, the brand has invested in several market researches to understand the main challenges and needs of its public, and now the brand seeks to disseminate its ample expertise among the different segments where it is already present. Through products that guarantee longer life to engines and an extended oil drain interval, the brand moves all types of vehicles and industries by high-performance products and technology.


Our country has a fleet of more than 70 million vehicles (motorcycles, cars and trucks) and over 40 types of industries, and Mobil has an exclusive line of lubricants for each segment, meeting most of the specifications of the market. With Mobil Delvac for heavy and light trucks, Mobil Super for cars, Mobil Super Moto for motorcycles and Mobil for industries, we produce movement for all types of vehicles and engines.


By moving all types of vehicles and industries, Mobil highlights its new positioning. "Our presence in such diverse segments reinforces our great expertise in products that maximize the movement of vehicles and industries. By taking astronauts into space, moving all the industrial sectors and the crops of agricultural land, air and sea freight, moving cars, motorcycles and trucks, above all, we are moving people, "says Roberta Maia.



Press contact:

Alessandra Refahi –

Tel. (11) 2589-0805

Tatiane Garrote -     





Title:  If it mooves, it has Mobil
Advertiser: Mobil
Product: Masterbrand
CCO: Guilherme Jahara
Executive Creative Director: Alexandre Bernardo
Content Director: Fernanda Fontes
Creative Supervisor Vinicius Bandeira
Art Director: Bruno Cavalcante | Joao Noronha | Laura Arnal | Paulo Calazans
Editor: Rodrigo Pedreira| Vinicius Bandeira
Social Media: Eduardo Pelosi | Caroline Kleinübing | Talita Souza
RTVC/Artbuyer: Iara Demartini | Izabel Abreu
Motion: Carlos Souza
Graphic Production: Jorge Gaglioni
Artwork and System: Elton Santos | Ricardo Martinelli | Marcio Lima
Technology: Agnaldo Goncalves
UX/Design: Mauro Belucci | Tatiana Avila | Ivan Ulrich | Gustavo Terra
CSO: Renata d'Ávila
Planning: Sara Silva | Julie Philippe | Patricia Mendes | Luis Zaquera
Media: Thalita Feba | Fernando Lima | Guilherme Pedrosa
BI / Analyticz: Diego Santos
Business Head: Paulo Loeb
Business: Patricia Pessoa | Amanda Pretini
Producer: Sentimental Filme
Direction: Marcello Lima
Photo Direction: Daniel Martinelli Belinky
Composition: Rogério Ferreira Alves
Finishing: Sentimental Filme
Produtra/Sound: Canja
Sound Producer: Guga Costa
Production/Sound: Lucas Sfair, Eduardo Karas, Filipe Resende, Levi Mynssen
Voiceover: Cesinha Mattos
3D Illustration / Treatment: Moreira Estúdio (Ricardo Moreira)
Client: Mara Pezzotti | Roberta Maia