In the Christmas mood, the brand Mobil Delvac™ launches an action for the digital universe that values and recognizes the truck drivers' work all over the country. The action “Road Secret Santa” shows the work and the challenges of these professionals who, many times, need to spend the important holidays and celebrations far from their families.
To do this, the brand invited five special guests that had participated of the traditional Christmas play: José Crepaldi, Cristiano de Oliveira, Douglas Milhan, Hercílio Silveira Junior, beyond Peter Trucão, Mobil Delvac ambassador, expert of the roads and a journalist passionate for great stories. During the recording, each one of them tells an emotional personal story about Christmas.
Cristiano de Oliveira, who already participated of another brand action called Flavors of the Road - in which he won a gastronomic competition for truck drivers, says that is important to know that he and his colleagues of profession can count on a brand that is a great partner. “I am very happy one more time to be part of a new special action, mainly at this time of the year, where we are so emotional. I know that I am here representing all my fellow workers for the recognition of the profession”, comments.
"The truckers are largely responsible for improving the country's economy, transporting products that change people's lives. However, for this, they pass days and even months far from home and from family. Their stories inspire us and, as we are close to these professionals, we have searched a special way to show how important they are and how they make changes in people lives”, explains Roberta Maia, Mobil Marketing Manager.
The action “Road Secret Santa” of Mobil Delvac can be seen on YouTube: https://www.youtube.com/user/cosanmobildelvac, and on Mobil Facebook page: www.facebook.com/cosan.mobil and Pé na Estrada page: www.facebook.com/programapenaestrada.
Mobil Delvac is recognized for providing the best products for the protection of heavy-vehicles engines, such as lubricating oils, grease, fluids for transmission box, among others. Each year, the brand develops several actions to value the truckers, as cultural contests, promotions, and activations, for example, a traveling truck that has traveled all over the country in 2016 bringing leisure, health, and well-being to people and, now, the contest Flavors of the Road, of 2017.
The brand Mobil is licensed for Moove, formerly Cosan Lubrificantes, in Brazil, Paraguay, Uruguay, Bolivia and Spain, and it is recognized worldwide for its leadership in automotive and industrial lubricants of maximum performance. The superior quality and technology of the products generate benefits for the customers - such as bigger efficiency, productivity and reliability, under the direction of a highly enabled technical team.
For more information: http://mobil.moovelub.com/
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Adriana Gemignani – email@example.com - (11) 3897-5930